Download PDF Dont Be Deceived: The definitive book on detecting deception

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I approached this book expecting to slowly crawl through it, but there are a ton of great examples and Fung does an enviable job of using stories to get his points across. Two things to consider: the book is a very easy read; studies are not cited in-depth and the content can be easily consumed. This book is not an easy read. That being said, it is a rewarding one if you can make it through. Du Plessis makes compelling arguments and often delves into philosophical territories—not for the faint of heart, to be certain!


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However, this is incredibly sharp coverage of the intersection between neuroscience and advertising. This is one of those intriguing crosses between understanding marketing to utilize it for your entrepreneurial endeavors and simply understanding how brands try to persuade you. I wish Lindstrom had done a bit more analysis on each study, as he seems to just take each at face value. That being said, the studies cited are genuinely interesting and very revealing in how easy it is for marketers to trick us for shame!

This is a methodical, academic approach to answering questions like why cigarettes are so addictive. Though the book is pitched as a guide to understanding the nature of addiction, one will walk away with a general understanding of persuasion and habit-forming products. There is another book by Lindstrom called Buyology that often comes highly recommended when discussing books of this ilk, but I would say that you should skip that book and get this one instead.

10 Absolute Giveaways That Someone Is Lying To You

Pradeep creates a great overview of the emerging neuromarketing space and does so with a lot of good concrete examples. I enjoyed that specifically because many books simply cite the research at hand; as a guy who regularly reads research papers, I appreciate the exposure to new research, but I could have just read it myself. This book focuses on the findings from the legendary Stanford prison experiment. If that research has fascinated you in any way, you need to check this book out.

It essentially offers an inside look at much of the data from the study, including transcripts.

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The last chapter is also quite intriguing for those familiar with the experiment: the author outlines a program intended to build resistance to mind-control strategies. See details. See all 2 pre-owned listings. Buy It Now. Add to cart. Be the first to write a review About this product. About this product Product Identifiers Publisher.

Show More Show Less. Pre-owned Pre-owned. No ratings or reviews yet. Be the first to write a review. Singer , Paperback I viewed this situation as one big lie that I repeated a lot of times. I made my decisions. Sure, people who lie give you a lot of details. They need to tell their story in the order they memorized it. Then immediately ask another question about something from the beginning. Experts say when people lie, they tend to be more negative because they subconsciously feel guilty about lying. I hate riding it!

Is their whole face involved?

2. Yes! (50 Scientifically Proven Ways to be Persuasive)

Do their cheeks raise up? No I did not. Repeating the question is a stalling tactic to give them time to come up with a believable tale. The contradictions can be between a gesture and the voice, a gesture and words, the voice and words, the face and words, or actions and words. Leadership can come from anywhere. Most often it comes from the ground up, but it can come from any direction. Not just the top down. Need some inspiration, download our free 60—page guide. Click here to get it.

Renee Cocchi has 26 years of content development experience. She started her management career by training people to grasp complex corporate concepts. While this article points out some valid points it is important to remember that people are as different as snowflakes. These events may cause their subconscious to focus more on personal matters rather than the conversation you are engaging them in. This will not only make you more approachable but also encourage respect and honesty from them as well. I agree with you. People are as different as snowflakes. On the other hand, there are those who are extremely adept at lying and could beat a polygraph test.

The post was very good and this response pointing out the difference in individual people was a very important point. People are different and you really have to know them to be able to pick up a change in their normal pattern.

Some people by nature are very detail oriented and can turn a simple trip to the supermarket into an lengthy novel. This does not mean that what they are saying is a lie because it is so detailed. There is no tell that is sure a fire way of telling if someone is or is not lying. Not even if they display multiple tells can it be said that it truly indicates a lie. However, multiple tells should give you reason to doubt. Wow, this is so one sided.

There are people as well who are not liars and are also struggling with telling the story because the counterpart is a skilled liar, or perhaps, this person has anxiety or is insecure. I mean, it is a great article but it needs a little bit more of contrast. My husband smirks, if I ask him about cheating. I always wondered. What do you think? Any opinions? Thank you for putting up this list-and I agree with mostly all of them. Because do you mean someone overshares, but then uses simple sentences to explain the lie?

You can also think of it like this, keeping it simple is synonymous with keeping it vague. The details are only to distract the listener from the fact the person is lying. Dear Renee Thanks very much for these very useful tips. They need to embeded in our daily way of interacting with people. I have a problem with the idea of looking into the eyes. In my culture it is disrespectful to stare at someone, it can even be an invitation to fight.

Lie detection

So careful there! Normal eye contact during a professional conversation is very different from staring at someone. I am the same way about looking someone in the eye, for a different reason. I almost never look people in the eye because it makes me uncomfortle. Something that must be from my childhood when I was extreamly extreamly shy and uncomfortable. I kinda still am shy now but I feel I over compensate for my shyness by being extreamly weird or annoying, I guess. I still dont look people in the eye to much. These are great tips but im persuaded by a women who I love that she is telling the truth when I have even seen contradictions in what she is saying.

She is middle aged and acts like she is I live with her and the husband and we have a thing for each other but nothing sexual.

Understanding and Detecting Deception - 9. Technological Aids - Evidence to Catch a Liar

She is a bit naughty such as going to kiss me when her husband is nearby when she has had a drink. When she is sober its a bit different. She went on a cruise with her daughter recently and I cant get out of my head that she was ip to something. I think because we have been reslly close friends and she tells me she thinks about cheating on her husband and she is not attracted to him.

I asked her and she has a problem looking at people anyway. Sometimes she would do the staring thing. She would fidget.